{"id":3874,"date":"2026-07-23T20:06:20","date_gmt":"2026-07-23T20:06:20","guid":{"rendered":"https:\/\/agafaybooks.com\/?page_id=3874"},"modified":"2026-07-23T20:08:23","modified_gmt":"2026-07-23T20:08:23","slug":"our-visual-identity","status":"publish","type":"page","link":"https:\/\/agafaybooks.com\/index.php\/our-visual-identity\/","title":{"rendered":"Our Visual Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3874\" class=\"elementor elementor-3874\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d055b e-flex e-con-boxed e-con e-parent\" data-id=\"b3d055b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cabaf57 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"cabaf57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:34,&quot;end&quot;:87}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/agafaybooks.com\/wp-content\/uploads\/2025\/01\/AB-proposal-Recovered-2.png\" class=\"attachment-large size-large wp-image-307\" alt=\"\" srcset=\"https:\/\/agafaybooks.com\/wp-content\/uploads\/2025\/01\/AB-proposal-Recovered-2.png 800w, https:\/\/agafaybooks.com\/wp-content\/uploads\/2025\/01\/AB-proposal-Recovered-2-300x300.png 300w, https:\/\/agafaybooks.com\/wp-content\/uploads\/2025\/01\/AB-proposal-Recovered-2-150x150.png 150w, https:\/\/agafaybooks.com\/wp-content\/uploads\/2025\/01\/AB-proposal-Recovered-2-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8840b13 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"8840b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our visual identity\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a17553f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a17553f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ce1d6c\" data-id=\"1ce1d6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bfb886 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bfb886\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a0f61ce elementor-invisible\" data-id=\"a0f61ce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b4b2ce de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"0b4b2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our visual identity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3260d1 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"f3260d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Amlal Akebsi \u2014 Logo &amp; Visual Identity\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07126e de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"d07126e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The logo and colour palette of Agafay Books were created by Amlal Akebsi, a young Moroccan designer whose work gave the house its visual soul.<\/span><\/p><p><span style=\"font-weight: 400;\">At the heart of the logo lies a detail that tells our entire story. The three A&#8217;s of the word AGAFAY are not simply letters. Amlal transformed each one into a drop. Three drops, three convictions that define everything we publish.<\/span><\/p><p><span style=\"font-weight: 400;\">A drop of hope. Because every book we place in a child&#8217;s hands is a gesture of belief in their future.<\/span><\/p><p><span style=\"font-weight: 400;\">A drop of knowledge. Because we publish to inform, to open minds, and to connect Moroccan readers to their history, their culture, and the world.<\/span><\/p><p><span style=\"font-weight: 400;\">A drop of joy. Because reading should never be an obligation. It should be a pleasure, a discovery, a moment that belongs entirely to the reader.<\/span><\/p><p><span style=\"font-weight: 400;\">Together, these three drops form our deepest belief: that change does not always arrive in waves. Sometimes it comes drop by drop, quietly, patiently, and with extraordinary power.<\/span><\/p><p><span style=\"font-weight: 400;\">We are proud that the visual identity of Agafay Books was imagined by a young Moroccan hand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d815780 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"d815780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mohammed Radi \u2014 Illustration &amp; Visual Creation\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85105b0 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"85105b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The animals, the shopping bag, the brochure: everything you hold in your hands when you discover Agafay Books was brought to life by Mohammed Radi, an artist from Taroudant.<\/span><\/p><p><span style=\"font-weight: 400;\">Rooted in the rich artistic and cultural heritage of southern Morocco, Mohammed brings to his work a sensibility that is both playful and deeply local. His animal characters are not simply illustrations. They are personalities, each carrying a warmth and expressiveness that speaks directly to children while charming adults equally.<\/span><\/p><p><span style=\"font-weight: 400;\">In creating the visual world of Agafay Books, Mohammed gave our stories their first face, the one a child sees before reading a single word. That first impression, we believe, is everything.<\/span><\/p><p><span style=\"font-weight: 400;\">We are proud to carry a piece of Taroudant in every book we publish.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our visual identity\u200b Our visual identity Amlal Akebsi \u2014 Logo &amp; Visual Identity The logo and colour palette of Agafay Books were created by Amlal Akebsi, a young Moroccan designer whose work gave the house its visual soul. At the heart of the logo lies a detail that tells our entire story. The three A&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-3874","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/pages\/3874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/comments?post=3874"}],"version-history":[{"count":4,"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/pages\/3874\/revisions"}],"predecessor-version":[{"id":3883,"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/pages\/3874\/revisions\/3883"}],"wp:attachment":[{"href":"https:\/\/agafaybooks.com\/index.php\/wp-json\/wp\/v2\/media?parent=3874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}