Our visual identity
Our visual identity
Amlal Akebsi — Logo & Visual Identity
The logo and colour palette of Agafay Books were created by Amlal Akebsi, a young Moroccan designer whose work gave the house its visual soul.
At the heart of the logo lies a detail that tells our entire story. The three A’s of the word AGAFAY are not simply letters. Amlal transformed each one into a drop. Three drops, three convictions that define everything we publish.
A drop of hope. Because every book we place in a child’s hands is a gesture of belief in their future.
A drop of knowledge. Because we publish to inform, to open minds, and to connect Moroccan readers to their history, their culture, and the world.
A drop of joy. Because reading should never be an obligation. It should be a pleasure, a discovery, a moment that belongs entirely to the reader.
Together, these three drops form our deepest belief: that change does not always arrive in waves. Sometimes it comes drop by drop, quietly, patiently, and with extraordinary power.
We are proud that the visual identity of Agafay Books was imagined by a young Moroccan hand.
Mohammed Radi — Illustration & Visual Creation
The animals, the shopping bag, the brochure: everything you hold in your hands when you discover Agafay Books was brought to life by Mohammed Radi, an artist from Taroudant.
Rooted in the rich artistic and cultural heritage of southern Morocco, Mohammed brings to his work a sensibility that is both playful and deeply local. His animal characters are not simply illustrations. They are personalities, each carrying a warmth and expressiveness that speaks directly to children while charming adults equally.
In creating the visual world of Agafay Books, Mohammed gave our stories their first face, the one a child sees before reading a single word. That first impression, we believe, is everything.
We are proud to carry a piece of Taroudant in every book we publish.
