What We Publish

Our Editorial Line

At Agafay Books, we publish books for all ages, from the youngest children to adults, united by a single conviction: Moroccan stories matter, and they deserve to be told with the same literary ambition and quality found anywhere in the world.

For children, we seek stories where the characters, the landscapes, the humour, and the tenderness are recognisably Moroccan. Not as a folkloristic exercise, but as a simple act of dignity. Every child deserves to open a book and find a world that feels like home.

For young adults, we publish works that reconnect with Moroccan history, heritage, and identity. Stories of ancestors, of resilience, of complexity. Because a generation that knows where it comes from is better equipped to decide where it is going.

For adults, we look for works that reflect the full richness of Moroccan life: its contradictions, its beauty, its modernity, and its depth.

Across all our titles, our editorial committee holds every book to a double standard: it must be literarily worthy, and it must be genuinely meaningful for its reader. We do not publish books that talk down to Moroccans, romanticise their culture for foreign eyes, or reproduce familiar storytelling patterns in a new cover.

We publish books that belong here.

Our visual identity

Amlal Akebsi — Logo & Visual Identity

The logo and colour palette of Agafay Books were created by Amlal Akebsi, a young Moroccan designer whose work gave the house its visual soul.

At the heart of the logo lies a detail that tells our entire story. The three A’s of the word AGAFAY are not simply letters. Amlal transformed each one into a drop. Three drops, three convictions that define everything we publish.

A drop of hope. Because every book we place in a child’s hands is a gesture of belief in their future.

A drop of knowledge. Because we publish to inform, to open minds, and to connect Moroccan readers to their history, their culture, and the world.

A drop of joy. Because reading should never be an obligation. It should be a pleasure, a discovery, a moment that belongs entirely to the reader.

Together, these three drops form our deepest belief: that change does not always arrive in waves. Sometimes it comes drop by drop, quietly, patiently, and with extraordinary power.

We are proud that the visual identity of Agafay Books was imagined by a young Moroccan hand.

Mohammed Radi — Illustration & Visual Creation

The animals, the shopping bag, the brochure: everything you hold in your hands when you discover Agafay Books was brought to life by Mohammed Radi, an artist from Taroudant.

Rooted in the rich artistic and cultural heritage of southern Morocco, Mohammed brings to his work a sensibility that is both playful and deeply local. His animal characters are not simply illustrations. They are personalities, each carrying a warmth and expressiveness that speaks directly to children while charming adults equally.

In creating the visual world of Agafay Books, Mohammed gave our stories their first face, the one a child sees before reading a single word. That first impression, we believe, is everything.

We are proud to carry a piece of Taroudant in every book we publish.